How many times does your baby see you check your phone?

In the first years of life, a child learns what is normal by watching the actions the adults around them repeat most. One action gets repeated more than almost any other: checking a phone. Most parents have never put a number to how often their little one sees it happen. This page gives you that number, shows exactly how it is worked out, and explains what the research says about why it matters.

5
6
1

Checks they see in a day

30

In a week

210

In a year

10,950

Before they turn five

43,800

That is 43,800 small, repeated lessons about what is important. It is not a guilt trip, just a number worth knowing, and it is one of the easier numbers in parenting to change.

How this number is calculated

The math is deliberately simple and transparent, so you can check it yourself. We take your checks per hour, multiply by the waking hours you spend together, and scale up. We only count the hours you are actually together, not your total daily phone use, because what matters here is what your child sees, not what you do when they are asleep or not with you.

Checks per hour (your input) 5
Waking hours together (your input) 6
Checks they see per day (5 × 6) 30
Per year (30 × 365) 10,950
By age five, from a current age of one (10,950 × 4) 43,800

This is an illustrative estimate based on the numbers you enter, not a measured study figure. It assumes a roughly steady pattern day to day. Your real total will vary, but for most parents the honest number lands higher than they would have guessed.

What the research says

The frequency end of this is well documented. A 2024 survey by Reviews.org found the average American checks their phone about 205 times a day, up sharply from 144 times a day the year before. Most of those checks are not deliberate decisions. They are reactions to a buzz, a banner, or a notification dot, which is why they happen so often and so automatically.

The reason this matters for a baby is observational learning. In the early years children build their sense of what is normal and worth wanting from the behaviours they see repeated around them, long before they can talk about it. A parent reaching for a phone dozens of times a day, every day, is exactly the kind of repeated, high-frequency action a young child notices and absorbs. None of this means a child is harmed by seeing a screen, or that a parent should never use their phone. Calls, messages, maps, and daycare updates are part of real life. It means the sheer repetition is worth being aware of, because repetition is how the early lessons land.

Five simple ways to shrink the number

No cold-turkey challenge and no shame. The goal is not zero, it is fewer automatic checks and fewer of them happening in your child's view.

  1. Know your number. You just did the hard part. Most parents guess low by half. Keep your number somewhere you will see it this week. Awareness of the habit is the first step to changing it.
  2. Give your phone one home. A phone in your pocket or on the counter gets picked up without a thought. A phone with a fixed home, out of sight on a shelf or in a box, gets picked up on purpose. Out of sight really is out of mind, and the checks that disappear are the ones you never reach for.
  3. Turn off non-essential notifications. This is the big one. Most checks are reactions, not choices. Strip your alerts back to calls, your calendar, and the people who matter. If it is not time-sensitive, it does not need to interrupt your day.
  4. Switch your screen to greyscale. Greyscale removes the bright colour that makes apps feel rewarding. A grey screen is genuinely dull, so you put the phone down sooner and pick it up less. On iPhone: Settings, then Accessibility, then Display and Text Size, then Colour Filters, then Greyscale.
  5. Keep your phone inside a book. Putting your phone in something like the Hideaway Book means a check starts with opening a book, and that small pause makes the habit less automatic. It also changes what your child sees: a book coming off the shelf instead of a phone coming out of a pocket.

The idea behind the Hideaway Book

The Hideaway Book looks like a regular book but holds your phone in a hidden, foam-lined compartment. You can still check it in the moments you need to. Your little one simply sees you with a book. It comes paired with a storybook made for them, Drift: Journey to Mount Chilly, a funny board book about a sleepy little dragon.

See the Hideaway Book Set

Published by Hideaway Tales, an indie children's book brand based in Hamilton, Ontario. Source for phone-check frequency: Reviews.org 2024 Cell Phone Usage Survey (205 checks per day average, up from 144 in 2023). The exposure figures on this page are arithmetic estimates derived from the reader's own inputs and are shown for illustration.